In this lesson we were spoken to about treatments where I took some brief notes down to gather information surrounding this subjects.
- A label have an artist and track
- Normally have a budget in mind to spend on the promotion of this artist
- These can rage up to millions of pounds
- There aim is to help make a video to sell the album, drive listens and advertise tours
- Labels create a Brief which is a summery of what they would like in their video and send it to the director
- Director then creates a Treatment and sends it back to the label
- The treatment must speak for themselves as they are usually delivered not in person and therefor have to sustain all the information in a clear manner
- This may include the answering of questions such as, Where are we? What can we see? What is the camera pointed at?
- Therefore the Treatment must be very visual
We are now going to work on creating our own treatment for our artist, focusing on making up the artists entire concept and portraying her personality through this project.
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