Promotional Campaign - Promotional campaigns is a chain of advertisements that use multiple marketing techniques that collectively spread the same message to an audience. They are used to spread awareness and promote a business or even that you wish to become more popular. Campaigns coordinate a series of components which all aim to achieve the same defined goal of promoting. They are made up of different components which together create a full and stratigic promotion base.
Film Marketing Campaigns - Big and uprising production companies such as Warner Bros and Belstone Pictures use a range of media and activities in order to build up their films and widely promote them to the audience prior to their release. This enables these film production companies to have a wide and anticipating audience waiting for the release of their films.
These campaigns include:
- trailers
- social media announcement
- interviews
- BTS photos
- competitions/giveaways
- billboards
- toys/costumes/accessories being manufactures
- sponsors with other brands
'A coordinated series of actions/elements aimed at achieving a shared, defined set of goals'
Music Promotion Campaigns - These campaigns rely largely on using different social media in order to spread awareness. This would involve such things as, music videos, instagram/Facebook page, interviews on YouTube etc. Other technique they would use to promote upcoming music other than social media would be, appearances at live events such as festivals/radio shows, tours, album artwork, websites, newspapers, magazines posters and so on. The record label or Artist themselves would invest in such a campaign ignorer to build their product and increase its recognition.
Launching a new artist - We will be creating a campaign in class and therefor need to be able to clearly present and introduce the identity of our artist whilst creating a successful campaign that would be able to guaranty the audiences attention.
