The music video for loyle Carner's 2016 release of 'The Isle of Arran' links to the theory of the lyrics matching the visuals. In his song the lyrics go, "my mother said there's no love until you show some", whereby the visuals mirror this accusation with a shot of his mother doing that such thing. Furthermore, both the lyrics and the visuals convey a sense of importance of family orientation for Loyle Carner. We see clips of him with he's family (wife and newborn) among other families which highlights his soft personality. The overall filming and editing of the music video conveys such of a wealth behind it, due to the cleaver use of CGI and clean, neatness of each shot. Lastly, I feel that Carner, though his family orientated videos, breaks the stereotypical vibe of the music video that 'normally' come with rap music. He focuses the attention of the video more only what he loves in life and what made him (his family), rather than showing off his belongings and flexing his wealth. Although this song belongs to the second album Carner released, it was still a very early release in his career and reflects him well as an individual.
I feel this album cover represents Loyle Carner himself and his music very well. A lot of his songs are based around his family with the visuals also matching this family orientation. The album cover exaggerated this idea of family and support through blood relations even more. It creates a calm atmosphere across the album and gives a relatable sense to the audience in terms of family love. Furthermore, the effect applied on top of the photo creates an old tint to the shot which compliments his 90's style rap.
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