Emma's primary role is a music/artist manager and also works in publishing and writing. She went from a creative (singer) to woking in development to then being a full till music manager, working close to artists. the industry in evolving and becoming independent and the role of a manager is changing with this.
artist when she was quite young, musical theatre at the west end, development deal when she was a young singer but didn't go the way she wanted. started converging to writing and started earning more money with working with little mixed. publishing deals focusing of publishing briefs and learn a lot from these songs.
Worked with Garry Barlow, Blue and Craig David, writing songs for them. Realised she had to start nurturing artists and working close to them and learning off of them.
Head hunted by psycho entertainment as they wanted to work with her after following her path for a while.
X factor, Britains got talent, America's for talent working for Pyco which is Simon Cows company. worked close to the show developing the style of the artist and as a vocal coach. moved into artist development after the artist got off the show.
Developing established and unestablished artists, e.g. Ellie golding, ed Sheeran
looks after producers as well, more and more people are diversifying across many roles surrounding arises development which is more successful as you are covering a wider audience.
less opportunity than before as labels are looking for a person with a good following therefore having a platform already is very important and old ways of scouting artists is dead.
went down the root of gathering a large fan base for artist through featuring them with bigger artists. gets approach by people at all different stages and worked on the image they already have or completely rebrand them to match their personal image.
- 100 million streams = £500,000
created the company, Re-imagen music
do look at the numbers but second table do use that as something to work on
Each act has to be catered in a different way. Organic side, put music out to make it look authentic or manipulate it more. She was determined to develop artists herself, her roll was getting them in the right sessions with the right producers, with them with studios/gigs. strategies used to be the same but now
did she plan to have a wide range of artist? she didn't really plan it and her company allowed this to happen. short time money vs long term money - album artists sell to a specific artist (long money). artists who have hit singles (short term money).
her job was getting the product right and selling the brand of the artist but now there is the ability to get more money out of them. Expensive business to get into.
many artists were going to be launched at festivals but with covid they were unable to get recognised.
Is physical still relevant? At gigs people like to come away with a physical but there are much smaller numbers that they are printing now
song coming out digitally through a company
is the music video still relevant - fun to make from the artist perspective, traditionally the music video is important for boosting sales but now a days there not as important for that matter.
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